Join us for a conversation with Cecilia “Cece” Leung, CPA, Founder and Managing Partner, The Entrepreneur CFO. Between growing up in an Asian culture that valued deference and working in a male-dominated industry, it took Cece a while to find her voice as a leader and business executive. Today, she is the founder and CEO of The Entrepreneur CFO, focused on empowering growing companies with the support and financial insights they need to scale up and take their business to the next level.
Making the transition from accounting to business executive requires reflection, self-work, and flexibility. Join us for a conversation with Cece to learn about her journey to the C-Suite, as a Pan Asian American, navigating cultural expectations, corporate culture, and gender norms. We hope you join the conversation!
Learning Objectives:
Etienne Consulting
Human-Centered Leadership Consultant | Speaker | Trainer
[email protected]
(301) 778-5510
Jina Etienne, CPA, CGMA is a speaker, storyteller, and consultant who helps individuals and organizations unlock the power of authenticity, trust, and connection. With more than 30 years of experience in the accounting profession and business leadership, she brings a unique, deeply human approach to leadership development and culture-building.
Her work focuses on the intersection of leadership, belonging, and emotional intelligence, equipping people with the awareness and tools to lead with clarity, empathy, and intention. Known for blending professional insight with personal storytelling, Jina makes complex ideas accessible and relatable. She helps professionals at all levels show up more fully as themselves—both in their work and in their lives.
The Entrepreneur CFO
Founder and Managing Partner,
[email protected]
(718) 971-9098
Cecilia "Cece" Leung is the founding partner of The Entrepreneur CFO, a global professional advisory firm helping growing companies with strategic insights to take the next leap forward. A graduate of Rotman Commerce at the University of Toronto, Cece has two decades of international financial services experience in New York, London, Switzerland, Hong Kong, and China. She has worked with prominent firms including JP Morgan, PricewaterhouseCoopers, and Ernst & Young, offering the best-in-class solutions to Fortune 500 and growing companies worldwide.
She has been featured in media outlets such as Good Day New York, PIX11 News, Quicken, and Money Girl. Cece is the best-selling published author of "Dear Accountant: Stories, Advice, and Explorations". The book shares the career journey of 20 thought leaders from various accounting disciplines, sharing their stories and mentorship advice. The book has become an outstanding resource, not only for those with an interest in accounting, but also for anyone who is contemplating their next career move.